River Cruise Specialist Canada

Curating Remarkable Journeys: European River Cruise Specialist & Women’s Travel Advocate

Are you ready to discover the transformational magic of river cruising whether embarking solo, with friends, or as part of a group of adventurous women redefining their midlife journeys? With two decades of travel planning experience, I have dedicated my professional life to unlocking breathtaking experiences on Europe’s storied rivers, with a particular passion for supporting women and Gen X travelers who crave authentic, empowering adventures.

As founder of One River at a Time and Hidden Gems Travel, one of Edmonton, Alberta's leading boutique agencies for river cruise planning, I blend first-hand, annual research on Europe’s iconic waterways with a commitment to thoughtful, client-centered advice. My approach: deeply personalized service, ongoing industry education, and a belief that travel—especially in midlife—should inspire, uplift, and foster genuine connection.

My river cruise expertise comes from lived experiences. I personally sail at least once per year, exploring the Danube, Rhine, Seine, Rhone, Douro, and beyond. This allows me to confidently pair clients with the right partners— AmaWaterways, Avalon, Viking, Scenic plus hidden gem cruise lines—always drawing from authentic, up-to-date knowledge. From Amsterdam’s vibrant tulip festivals to Bordeaux’s coveted wine tastings, my journeys keep me at the forefront of today’s most sought-after river itineraries.

What sets my service apart?

• Extensive knowledge of European river cruises, including specialty departures for solo women, mother-daughter trips, and women-only groups
• CLIA Accredited Cruise Counsellor as well as Luxury Cruise Certificate
• CLIA -Certified River Cruise Specialist, with annual conferences, supplier partnerships, and ongoing training
• Thought leader in the field of Gen X and midlife women’s travel, featured in industry publications and speaking at travel events
• Advocate for safe, empowering travel experiences that combine luxury, sustainability, and meaningful cultural connection
• Member of ACTA

My mission is to support women reclaiming their sense of wonder—whether fulfilling a bucket list dream, celebrating a milestone, or seeking the camaraderie of like-minded travelers. The result: immersive, enriching journeys filled with laughter, learning, and lasting friendship. Every itinerary is thoughtfully crafted, and I’ll be with you every step of the way—from selecting the ideal cruise to arranging behind-the-scenes excursions that make a trip truly unforgettable.

Are you imagining yourself sipping wine on the Danube, savoring Provençal cuisine, or walking medieval streets at sunrise? Let’s turn your river cruise dreams into reality. I invite women, solo travelers, and anyone searching for a travel advisor who “gets it” to connect for a complimentary consultation.

Penny Matthews

European River Cruise & Women’s Travel Specialist

Founder, One River at a Time - Hidden Gems Travel

Ready to plan? Let’s embark on your next chapter together.