Luxury Travel Designer | Founder, Guide Me Away

My recent trip to Mexico!

Travel should never feel generic. It should feel personal, intentional, and unforgettable.

I’m Lia Hershkovitz, a luxury travel advisor with over 20 years of experience designing highly customized journeys for discerning travelers who want more than just a beautiful hotel and a packed itinerary — they want meaningful experiences, seamless execution, and insider access that elevates every moment.

Through my boutique agency, Guide Me Away, I curate bespoke travel across Europe, Africa, Asia, the Americas, and the Middle East, crafting journeys that reflect who you are, how you travel, and what truly excites you. Whether it’s a multi-generational family adventure, a milestone celebration, a destination wedding, or a privately guided cultural immersion, every detail is thoughtfully designed and expertly managed.

My clients value authenticity, privacy, elevated service, and experiences that go beyond the tourist trail. I specialize in pairing exceptional accommodations with exclusive experiences, trusted local partners, and smooth logistics — so your only job is to enjoy the journey

.As a proud member of the LGBTQ+ community, inclusivity is not a trend for me — it’s a core value. Every client deserves to feel safe, respected, and celebrated wherever they travel. I work intentionally with vetted global partners who share those standards.

With deep industry relationships, preferred partner benefits, and hands-on destination knowledge, I advocate fiercely for my clients and deliver elevated value that simply isn’t available online.At Guide Me Away, our mission is simple: Design extraordinary travel experiences that feel effortless, personal, and unforgettable.

If you’re ready to travel better — not just farther — I’d love to guide you.