Negril takes “beach days” to a whole new level — Jamaica’s westernmost town is famed for beautiful sunsets, picturesque cliffs and a stretch of sandy beach few places in the world can hold a candle to. But variety is the spice of life, and the maxim holds true for a beach vacation to paradise. Here are our top three picks of can’t-miss sites to check out in between beach time when you visit Negril next.

You never know what wildlife you'll spot in the Great Morass.
The Great Morass
As the island’s second-largest wetland, The Great Morass is 7,000 acres of pristine ecosystem. Packed within this refuge of nature is boundless natural beauty to explore. A boat safari feels like a journey into another era … one unblemished by human industry. Some 100 bird species call this fragile ecosystem home, as do 300 protected crocodiles and boundless game fish. Those with a keen eye and a bit of luck might even sight the odd manatee.

Jamaica is rich with enchanting swimming holes.
Blue Hole Mineral Spring
There’s no shortage of potential swimming spots throughout Jamaica — Dunn’s River Falls, Island Gully Falls and the seemingly endless stretch of serene coastline come to mind. But the Blue Hole Mineral Spring might just be the oasis you can’t miss. Hidden away 24 feet below ground level, this kart limestone crater houses an enchanting pool (said to have therapeutic properties due to the limestone). Thrill-seekers will love the chance to plunge into the water from the sinkhole’s edge above, while everyone else will delight in the news that there’s a perfectly functioning ladder to use.

Riu Negril is a modern oasis, located on the ever-serene Bloody Bay beach.
Rick’s Cafe
Rick’s Café is an institution — a staple of any Jamaican vacation through these parts. As the first public bar on the West End Cliffs in Negril way back in 1974, Rick’s today continues to feel like the place to be; the atmosphere is perpetually buzzing. Perched atop cliffs that provide enchanting sunset views, chances are the real show will be the cliff divers — locals and visitors alike take turns leaping from the edge into the cool blue waters below. Grab a spot with a view, treat yourself to a Red Stripe beer or jerk chicken and soak up ambiance you can’t find anywhere else.
Choose Riu Negril for Your Next Jamaica Vacation
The best way to make the most of a trip to Negril is by staying at RIU Resorts. Riu Negril is set on the dazzling Bloody Bay beach, and boasts nearly 600 rooms providing the utmost comfort and luxury … to say nothing of the three magnificent pools, six exquisite restaurants or the thrilling and lively entertainment program. Our agents know RIU Resorts well, so we can help you choose, plan and book your cruise vacation to perfection.
